BRAND

Logos and usage

The Jiwe IO mark in three variants, and the rules for using it. If you need a format that is not here, get in touch.

DOWNLOADS

The mark

  • Jiwe IO logo, colour version

    Colour

    Primary mark on light surfaces

  • Jiwe IO logo, white version

    White

    For dark backgrounds

  • Jiwe IO logo, black version

    Black

    For light backgrounds

RULES

Logo usage rules

Clear space

  • Always maintain a clear space around the logo. This space should be at least equal to the width of the logo itself.
  • Avoid placing text or other elements too close to the logo, as this can diminish its impact.

Colour

  • Use the primary brand colours as defined in the brand style guide.
  • Avoid altering the colour scheme, as this can dilute the brand's visual identity.

Size

  • The logo should be large enough to be easily recognisable.
  • Avoid using the logo at sizes that are too small, as this can lead to a loss of detail.

Placement

  • Position the logo prominently on all marketing materials, website, and social media.
  • Avoid placing the logo in areas that may be cropped or obscured.

Background

  • The logo should be placed on a solid background colour that contrasts well with the logo colours.
  • Avoid placing the logo on busy or patterned backgrounds.

Modification

  • Do not alter the logo in any way, including resizing, cropping, or adding elements.
  • Avoid distorting the logo or using it in a way that could damage its reputation.

File formats

  • Use high-resolution vector formats (e.g., AI, EPS, SVG) for print materials.
  • Use PNG or JPEG formats for digital use, ensuring a high resolution.

WHERE

Specific usage scenarios

Website

  • Place the logo prominently in the header or footer of the website.
  • Use the logo consistently on all pages.

Social media

  • Use the logo as your profile picture and cover photo.
  • Include the logo in your posts and comments.

Print materials

  • Use the logo on business cards, letterheads, brochures, and other print materials.
  • Ensure the logo is printed clearly and accurately.

Merchandise

  • Use the logo on merchandise such as t-shirts, mugs, and hats.
  • The logo should be prominently displayed and of high quality.

LEGAL

Legal notice

The Jiwe IO logo is the exclusive property of Jiwe IO and is protected by trademark and copyright laws. Any use of the logo requires express written consent from Jiwe IO.

Any unauthorised use of the Jiwe IO logo is strictly prohibited and may result in legal action.

By using the Jiwe IO logo, you acknowledge and agree to these guidelines and the legal notice. If you have any questions or require further assistance, please contact us.